Thomas Willms
Thomas Willms
CEO
Deutsche Hospitality
Bio

Thomas Willms joined Steigenberger Hotels AG, one of Europe’s leading hotel companies, as Chief Operating Officer in June 2017. Since January 2018, he has held the position of Chief Executive Officer.
Steigenberger Hotels AG encompasses almost 150 hotels which are either already operational or at the planning stage in 20 countries across Europe, Africa and Asia. The company’s umbrella brand “Deutsche Hospitality” covers the five brands of Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.
Thomas Willms worked over 20 years for Starwood Hotels & Resorts, most recently as Senior Vice President Central & Eastern Europe, prior to this at the company’s Brussels office as Vice President Development and Brands. Previously he was employed by ArabellaStarwood Hotelmanagement GmbH as Managing Director and worked also for Maritim Hotels and the
Intercontinental Hotels Group.
Mr. Willms was born in Jever in 1961. He holds an executive master’s degree in business administration in Tourism Management at Chur University of Applied Sciences (Switzerland) and Delaware (USA).
The many years of expertise he has acquired at various prestigious hotel companies have earned him a reputation as an acknowledged authority within the industry. During his professional career, Mr. Willms has been appointed to a range of specialist and executive roles in the fields of food & beverage, development, marketing, hotel opening and franchising. He
has worked in the USA, the UK, Belgium and Austria.

Speaking at International Hospitality Investment Forum

Better Together – Making the Most of your Merger or Acquisition

How can you ensure your merger or acquisition will drive value to your business? This panel will consider M&A trends from the perspective of all stakeholders, drawing from the example of recent M&A activity.

Speaking at In Sync Virtual Event

Redefining Owner-Operator-Brand Alignment

Brands, operators and owners have been facing unprecedented challenges that can be mastered only in a coordinated way. The outcome of this panel (discussion) will identify the most crucial touch points, stress the importance of communication during crises and present viable economic approaches. Which of these lessons and solutions will live on after the current crisis and whether there will be structural changes in collaborations, will be discussed from each stakeholder's perspective