Wytze Van den Berg
Wytze Van den Berg
Managing Director EMEA

Wytze is a hospitality veteran with over 20 years of experience in the International Hospitality industry. Wytze joined Best Western Hotels & Resorts in 2006. Prior to this he held different roles with Accor hospitality in corporate marketing and revenue management. Currently Wytze oversees the Best Western territories of Belgium and The Netherlands where he is responsible for all of the services provided by Best Western to 50 branded Hotels. Besides providing best in class services to the existing hotels, his other key focus is the development and growth of brand family in the territory.

Speaking at International Hospitality Investment Forum

The Big Squeeze: Budget Segment or Affordable Luxury?

Regardless of budget, today's traveller is demanding better designed hotels with more personalised touches. But how can brands deliver the optimum customer experience and an inspirational product whilst limiting development costs. Is affordable luxury the answer? If, so how does a developer make it profitable?