Roomzzz Aparthotels offer stylish studios and apartments with the personal touch for adventure, business and celebration. This exciting aparthotel brand was started in 2006 in Leeds by parent company Parklane Group and have grown to ten locations around the UK, having recently opened new aparthotels in Manchester Corn Exchange, York and London Stratford alongside a large extension in Newcastle. A pipeline of six further projects in Harrogate, Liverpool and Edinburgh and on mainland Europe are part of ambitious growth plans for new aparthotels in key cities in the UK and across gateway locations in Europe and Scandinavia. Roomzzz has earned an enviable reputation online with strong customer sentiment based on consistent brand standards, a really comfortable service, outstanding facilities and a focus on the guest journey. All aparthotels offer full fitted apartments with kitchens, living space, king size bedrooms and bathrooms with rainfall showers and heated floors. A 24-7 reception team, daily housekeeping and complimentary light grab’n’go continental breakfast with all day tea/coffee are part of the service experience. The brand has invested heavily in the technical platform and the support team ready for growth with a superb online offer, an established central reservations service and a mature sales, marketing and revenue team. Aparthotels operate a straightforward model with simple service points and strong focus on the apartment quality and design. Occupancy is generally higher than conventional hotels with longer length of stay, healthy rates and higher operating margins. The sector continues to develop and grow with Roomzzz a leading brand comfortably sitting in the sweet spot between serviced apartments and four-star hotels. The group successfully attract the business traveller and the consumer market for leisure, adventure and celebrations.
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