STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.Founded in 1985, STR’s presence has expanded to 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. The hotel industry has been the cornerstone of our business from the start. Today, we process, analyze and report on data from 66,000 hotels representing 8.9 million rooms in 180 countries.
In recent years, we have expanded our reach to advance performance across additional hospitality segments, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector. Our vision is to be a trusted advisor and innovator for any global industry that relies on data. Through our years of delivering the premier standard of service and first-rate solutions our clients have come to expect from us, we have established a reputation as a trusted advisor in the marketplace.
Our culture revolves around integrity, and we live up to that standard by making data accuracy and confidentiality our top priority. As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries. Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. Each and every day, we strive to empower people and their businesses to reach new