The AHC Reimagined will be a high-quality virtual production, created in a professional broadcast studio. The virtual platform will utilise AI powered meeting software to suggest relevant connections to help you grow your network and facilitate 1:1 video meetings. You will also be able to engage with sponsors in their virtual booths to learn how they can help you achieve your business objectives.  

The AHC Reimagined will include all the traditional elements of The AHC that place it firmly on the calendar for the UK hospitality industry but vitally, it will offer a chance for our sector which has suffered so greatly, to come together, to enjoy outstanding content and to connect with peers, network with colleagues and meet new partners. Never has it been more important for the sector to be connected and find strength through unity to recover, reposition and reimagine the future. 

You will receive a confirmation email once your place has been secured. We will then be in contact with all attendees in September with details of how to access the virtual platform.  

The virtual platform can be used on all modern browsers such as Google Chrome, Mozilla Firefox, Safari and Edge, however we recommend Google Chrome. You can also download the Brella mobile app from the App Store and Google Play Store. The only requirement is that you must have at least Android 5.1 or iOS 9.0. 

We recommend that you create your account and set up your profile as soon as you receive your joining instructions in September. This will allow you to begin making connections and setting up your 1:1 meetings ahead of the event. We also recommend bookmarking your favourite sessions within the Schedule, setting your meeting availability, identifying your target connections and setting up meetings ahead of the event.  

The conference sessions will begin at 09:30, and meetings can take place from 09:45, so ensure you are logged into the platform ahead of the start time so you don’t miss out. During the event you will be able to watch the conference sessions via the Stream tab, chat to speakers via the live chat box, take part in roundtables via the Schedule app, visit the Sponsor booths to see what products/services they offer and live chat with them, and take part in your 1:1 video meetings.  

Most sponsors will have a live chat feature as part of their sponsor booth, so you can chat to them in real time, or arrange 1:1 video meetings. 

In the ‘People’ tab you will see your most relevant connections based on your interests. You can also search attendees by name, title or keywords, or by using the interest filter. Once you have found people you would like to network with, you can ‘suggest meeting’ to view that person’s availability and suggest a meeting at an appropriate time to suit you both. Send them a personalised message to explain why you’d like to meet them. Make it impossible for them to say no! Once a meeting is accepted, you will be able to chat with that person and your meeting will be added to your schedule under ‘Sessions & Meetings’ and in your chat box (top right corner).  

If another attendee wants to meet with you, you will receive an email and in-platform notification asking you to accept, reschedule or decline the meeting. Please do not leave any meeting requests as ‘pending’: by accepting or declining you allow others to either plan their agenda or book a new meeting. We recommend you set your own availability for meetings via the ‘Schedule’ tab under ‘Filter’ and ‘Networking Availability’. Please make yourself unavailable for meetings if there are any particular sessions or roundtables you wish to watch or take part in. You can do this automatically by bookmarking your favourite sessions and selecting that you do not wish to network during the session.  

Your meetings will be held via video call within the platform. All parties will receive a push notification 5 minutes before each meeting (ensure you enable notifications in your account settings before the event day). Visit the Schedule tab to view your meeting and select ‘Video call’ to start the meeting at the correct time. Meetings are 15 minutes in length, so make sure you arrive on time and ensure your microphone and video are enabled.