Blurred Lines: Reimagining The Future of Hybrid Hospitality and Guest Experience

The lines have been blurring between hotels and alternative assets. What is even a hotel? Is hospitality the new residential? Conversely, there is a hotelisation of resi and commercial real estate.

Is a full-service hotel product still relevant in the new market? How is the hotel value proposition changing? How to compete in an increasingly crowded market? With the rise of hybrid hospitality, what’s in store for adjacent spaces and hotels?