Deirdre Wells OBE was appointed as CEO of Visit Kent in September 2018. Deirdre is also CEO of Go to Places, an organisation created by the company, to deliver services to partners outside, and in partnership with Kent, including setting up the new Destination Management Organisation, Visit Hertfordshire, the Big Weekend and a number of national tourism projects under the Government’s Discover England Fund.
Prior to her appointment to Visit Kent, Deirdre was Chief Executive of UKinbound, representing nearly 400 UK inbound tourism businesses. Deirdre joined UKinbound following 20 years in Government at the Department for Culture, Media and Sport working on a variety of high-profile projects including the Millennium Dome, Liverpool Capital of Culture 2008 and the 2012 London Olympic and Paralympic Games, and latterly as Head of Tourism.
Deirdre is Chair of the Tourism Alliance and sits on the Board of the Tourism Society.
Deirdre lives in Kent with her husband and two sons.