Deirdre Wells OBE
Deirdre Wells OBE
Visit Kent

Deirdre Wells OBE was appointed as CEO of Visit Kent in September 2018.  Deirdre is also CEO of Go to Places, an organisation created by the company, to deliver services to partners outside, and in partnership with Kent, including setting up the new Destination Management Organisation, Visit Hertfordshire, the Big Weekend and a number of national tourism projects under the Government’s Discover England Fund.   

Prior to her appointment to Visit Kent, Deirdre was Chief Executive of UKinbound, representing nearly 400 UK inbound tourism businesses.  Deirdre joined UKinbound following 20 years in Government at the Department for Culture, Media and Sport working on a variety of high-profile projects including the Millennium Dome, Liverpool Capital of Culture 2008 and the 2012 London Olympic and Paralympic Games, and latterly as Head of Tourism.

Deirdre is Chair of the Tourism Alliance and sits on the Board of the Tourism Society.

Deirdre lives in Kent with her husband and two sons.

Speaking at The Annual Hotel Conference

In Hindsight: Lessons Learned From the Biggest Crisis of the Century

2020 will forever be overshadowed by the biggest black swan event that tested governments and businesses to the maximum. Crisis management and contingency planning have never been more important. What are the best practices? How to mitigate damages? How to prepare for future upheavals? How to make companies more resilient? What lessons have been learned?