Naomi Heaton, MA Hons (Oxon) is founder and Chief Executive of The Other House, a new lifestyle hospitality brand in London from The Portfolio Club. Established in December 2019, this is a joint venture between London Central Portfolio Ltd (“LCP”), leading real estate investment advisory and APG, the largest pension provider in the Netherlands.
Since its creation, the venture has acquired two assets, the Harrington Hall in South Kensington and the Wellington Block in Covent Garden, both of which require significant development, opening in 2022 and 2023.
The Other House blurs the lines between hotels, serviced apartments and the Private Rented Sector creating a new sector of ‘Residents’ Clubs’. Residents can book from a day to a year (or more) and there will be emphasis on place making. Whilst the initial focus is London, the venture will expand globally.
Naomi is also Chairman of the LCP Group. She founded LCP in 1990 to represent investors in the private rented sector in Prime Central London. Her unparalleled experience and entrepreneurial vision led Naomi to observe changing requirements in terms of place making, lifestyle, and technology in the accommodation sector and the need for a sea change in how this is approached.
Speaking at The Annual Hotel Conference (AHC)
Blurred Lines: Reimagining The Future of Hybrid Hospitality and Guest Experience
The lines have been blurring between hotels and alternative assets. What is even a hotel? Is hospitality the new residential? Conversely, there is a hotelisation of resi and commercial real estate.