Nick Smart
Nick Smart
Vice President Development - North and West Europe

A graduate of Surrey University Hotel Management School, Nick has worked for Grand Metropolitan Hotels, DeVere Hotels and Radisson Edwardian Hotels in a number of sales, marketing, operations and development roles. 

In 2006, Nick joined Hilton as Vice President Development UK & Ireland. That role has since expanded to include North and West Europe, which extends to France, Benelux, the Nordics, Spain and Portugal. In that time Nick has overseen the signing and development of well over 250 hotels in the territory ranging from upscale brands including Hilton Hotels & Resorts, DoubleTree by Hilton, Tapestry Collection, Curio Collection and Canopy, to focused service brands including Hilton Garden Inn, Motto by Hilton and Hampton by Hilton.

Under Nick’s leadership, Hilton has overseen a period of accelerated growth and significantly increased market share in the North and West Europe region. In the UK, Hilton has doubled the number of its hotel rooms to over 32,000 in the past ten years, while extending its network of focused service Hampton and Double Tree hotels adjacent to UK airport terminals nationwide. Nick has also overseen the signing of over 20 new hotels in France in the past four years alone, with strong growth in Spain, including Europe’s first Tapestry by Hilton properties, Le Belgrand Hotel Paris Champs Elysées and Atocha Hotel Madrid, opening in early 2020.

With almost 20 hotels opening in 2019, Hilton’s footprint in the North West Europe region rose to over 210.

Nick is married with eight children. He is also a former rugby player and enthusiastic supporter (especially Wasps RFC!).