Kike Sarasola
Kike Sarasola
President and Founder
Room Mate Group
Bio

Kike is a trendsetting pioneer in the tourist industry thanks to his visionary, disruptive and rebellious character. It all began over 10 years ago when he created Room Mate Hotels as an extension of what was to become his most renowned formula: “the 3B’s”: Bed, Bath, Breakfast. The idea of affordable luxury right smack in the center of the most important cities in the world was the formula for success at Room Mate Hotels, now present in Europe and America with 1.500 rooms and 1.600 about to open in the next 18 months.


In 2014, Sarasola turned it up a notch and challenged the entire industry with the creation of Be Mate, a breakthrough company offering the freedom of an apartment combined with the services and safety of a hotel. Kike broke all the rules in the hospitality sector by bringing to life a new business model that his professional colleagues viciously rejected. Three years later, many followed suit.


In 2017, convinced that happiness is profitable, Kike launches his newest business venture:
X-Perience, which consists in sharing the “key factors” of the successful business model of Room Mate with those hoteliers that are seeking to improve their business in this new digital era, becoming part of the X-Perience community.


Kike competed as an Olympic equestrian in Atlanta, Barcelona and Sydney and still maintains Spain’s record in his specialty; he authored the acclaimed book, More Ideas, Less MBA’s; starred in the Spanish version of the TV program “Hotel Hell” and is regarded as one of Spain’s most influential business people in social media. Furthermore, over the past year, Sarasola has been invited to lecture at over 100 conferences worldwide.


All of the above has led to several international recognitions, including but not limited to the 2017 European Gold Medal for Merit at Work and the 2015 Medal for Tourist Accomplishments granted by the Spanish Council of Ministers.

Speaking at In Sync Virtual Event

From Managing Operations in Crisis to Planning for Reopening

Hospitality has been through many crises, and hoteliers are known for their resilience, but the COVID19 experience was on a unprecedented scale. How have hotel groups managed the crisis and what are they doing now to plan for recovery?