Reframe

/ (riːˈfreɪm) / to support in a new or different frame, or, to change the plans or basic details of a policy, idea, etc.

As a resilient and adaptive industry, we are ready to reconvene and get deals moving. The 2021 edition of IHIF will no doubt look different; potentially no hugs or handshakes, no standing shoulder-to-shoulder in the crowded ballroom, and fewer people queuing at the Marlene Bar. What we will see at IHIF is an industry coming together to support one another, to reset and reframe the hotel trading environment.

According to our latest investor sentiment assessment, economic conditions improved significantly from Q3 at 54% to Q4 at 74% of investors expecting improvement. Let's reframe the conversation, reframe the deals and reframe hospitality.