Following a period of volatility, security and solidarity are natural and instinctive responses. 
Hospitality will always be a human-powered industry; a community of welcoming, warm and generous individuals who, collectively, come together to create a network that provides comfort for intrepid explorers, sanctuary for travellers and escapism for adventurers. This is delivered amidst stunning architecture, delicious food, relaxing surroundings, sustainable operations and by a team ready to serve, entertain and delight.
All this is as it has always been and will be in the future. 
But there are questions that need asking, discussions to be had, debates to be tabled and lessons to be learnt. The platform for all this will be, as it has always been, the International Hospitality Investment Forum (IHIF).
IHIF is the global voice of authority in hospitality investment, development and operations. The meeting place for dynamic, forward-thinking and progressive leaders. Join us at IHIF 2021.