Brookfield-backed hybrid hospitality company Edyn is expanding its presence London with the acquisition of the NH Kensington hotel.
The property will become Edyn’s sixth Locke-branded property in London, joining Kingsland Locke, Buckle Street Studios by Locke, Locke at Broken Wharf, Leman Locke, and Bermonds Locke.
The deal continues Edyn’s expansion in Europe, with new properties under development in Berlin, Zurich, Lisbon, and most recently in Munich with the opening of Wunderlocke in the city’s Sendling district.
Due to open in June 2023, the aparthotel will comprise 121 apartments, ranging from studios to one- and two-bed open-plan living spaces. The lobby and common areas will be complemented by a bar, restaurant, co-working space, meeting areas, and private gardens.
The hotel is being designed by London-based architects and designers Atelier Ochre, alongside interior design specialists House of Dré.
What they said
Stephen McCall, CEO at Edyn said: “I’m very proud to announce edyn’s first acquisition in West London, underlining our commitment to our dynamic home market as we continue to build our presence across the city and broader Europe with all of our brands. London remains one of Europe’s most desirable destinations, with demand for hotels in June hitting its highest level in almost three years.
“Locke’s innovative hybrid model, which blends apartment living with high concept design and a range of immersive cultural experiences, has proven its appeal across Europe and this acquisition marks the latest chapter in the brand’s growth story.
“Edyn is perfectly placed to capture the growing demand for this type of hospitality, which has been fuelled by the post-pandemic recovery in travel demand, rising sustainability concerns, and a greater emphasis on the experiential aspects of travel. We are excited for the future and for our continued growth.”