Hospitality technology company Guestline is to offer hoteliers the opportunity to provide rates directly to Google as part of a new connectivity partnership.
This new collaboration between the two companies will enable hoteliers to automatically expose rates and inventory directly to Google as part of their free booking links.
Guest search results will include placement of a Google free booking link (or Google Hotel Ad) in metasearch panels across Google Search and Google Maps. Bookings are facilitated by Guestline’s own booking engine, which is directly integrated into the hotel’s Guestline PMS.
Google free booking links are unpaid links which Google ranks according to their utility to the user. They display hotel name and room rates and when users opt to select a hotel they are taken directly to the web page nominated by the hotelier.
What they Said
Chris Jones, product manager at Guestline said: “2022 looks set to be the year when hoteliers really sharpen the focus on direct business. The last two years have seen hoteliers prove their mettle and the appetite to capitalise on the direct channel is stronger than ever.
“Our new connectivity partnership with Google and this direct connection to their free booking links offers hoteliers a solution that will enable them to realise that ambition.
“Not only with the opportunity to improve search listings but also the ability to deliver an enhanced and integrated guest experience that takes them seamlessly from search to booking via our PMS.”