Meliá Hotels International has inked a deal with Spanish OTA Logitravel to expand distribution via its loyalty programme.
MeliáRewards members will now be able to purchase hotel plus flight packages.
The new offering known as Meliá Escapes will also include the option to add car rental, transfers, excursions, park attractions and theatre entry tickets.
The initial launch will see the product available in nine countries: Spain, the United Kingdom, Italy, France, Germany, Portugal, Mexico, Canada and the United States. Expansion into more markets is expected to follow.
What they said
Gabriel Escarrer Jaume, vice president and CEO of Meliá Hotels International, said: “We are delighted to collaborate with a leading company in the sector, such as Logitravel, and even more so to have its consolidated experience in the development of this new project. Meliá Escapes will mark a before and after for our clients who, thanks to this synergy, will be able to organise practically their entire travel itinerary through our own channels".
Jorge Schoenenberger, CEO of Grupo Viajes El Corte Inglés and Logitravel, said: “We are proud to be part of this innovative project with Melia Hotels International, and to unite its consolidated hotel experience with the technological assets of Logitravel and itss expertise in the creation and distribution of packaged holidays. Through the synergies achieved, we offer a value proposal adapted to Melia Escapes clients, who will be able to complete their stays with a wide range of services from Logitravel".