The mood is shifting in hospitality as it continues to rebound with growth in Europe and the US. What will the new holiday experiece look like? And how are Choice managing their expansion strategy in Europe?
This week was a time to take stock, looking at the past year as companies started announcing their full year and fourth quarter results form 2020, as well as paying tribute to one of its most respected leaders following Arne Sorenson’s untimely death.
Choice Hotels, the franchise-only operator well known for its Comfort brand, says it has negotiated pandemic-struck 2020 better than peers, with RevPAR around 25 percentage points better than rivals in the fourth quarter.