The AHC Reimagined was the first of its kind: a hybrid, with live interaction and a studio setting. As the world changed, we adapted. We brought the industry together in a hybrid conference setting, elevating the virtual event through a polished studio experience. The virtual program, featuring some of the industry’s top speakers including Keith Barr, CEO, IHG, Desmond Taljaard, Managing Director – Hotels, London & Regional Properties, Hubert Viriot, CEO, Yotel, and Peter Hancock, Chief Executive, Pride of Britain Hotels. The event was streamed to an audience of 650 hoteliers, investors, owners, operators, managers, designers, architects, consultants and more, alongside a series of topical breakout roundtables, 1:1 pre-scheduled meetings, impromptu networking, and a closing drinks reception with live music courtesy of a house band. Over 3,400 meeting and chat exchanges were made and 600 meetings took place. Find out how we brought the industry together to learn, network and be inspired in a reimagined way.