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Video - In Focus

Fine-tuning the business model: Q&A with Mark Anderson, Whitbread

Whitbread's Mark Anderson joins us this week to discuss their growth and expansion in Germany as well as brand awareness and developing market appropriate business models.  Whitbread own and operate all their hotels as well as a lot of the real estate, which allows for more flexibility and a greater control over their properties and a more stable operation all round.  An understanding of the market and where it works was vital for expanding in Germany. "It functions at its best in a large market that is domestic", Germany is a market that has favoured considerably well for the group and of course other brands as well. 

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