As hopes rose about the global rollout of a vaccine to allow us to leave the pandemic behind, owners were eager to hold onto some of the gains made from the brands and keep costs down. Sagar V. Shah, Dharam Goragandhi and Rich Gandhi, co-founders of Reform Lodging, called on the leading global operators to consider eliminating or reducing complimentary breakfast requirements. Polling of Reform Lodging members revealed that 90% were requesting change, as we entered the next phase of the pandemic.