STR

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Hotel Performance

2020 officially the worst year on record for U.S. hotels according to STR

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The U.S. hotel industry reported all-time lows in occupancy and revenue per available room in 2020, according to year-end data from STR.

The Latest

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    Pandemic
    Europe’s hotel industry reported much lower performance levels from the prior month, according to November 2020 data from STR.
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    Hotel Performance
    The Asia Pacific hotel industry reported its best performance levels since the first quarter of the year, according to October 2020 data from STR.
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    Development
    The former CEO of De Vere Hotels and the former head of real estate & lodging at Bank of America Merrill Lynch have joined the board of Valley Ridge Holdings.
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    Video - AHC
    "A moment with Thomas Emanuel" as he takes us through how he remains optimistic and confident in the sector and why it was good to be back at an event. He comments that "people want to travel, they want to meet and that won't go away". He also adds that the crisis has provided an opportunity of recognition for it's overall contribution to the economy. We caught up with Thomas, Director at STR, after his session at The AHC Reimagined last month when he presented "Checking the Data: Hotel Performance and Forecasts". Don't forget you can still watch his session on demand over here.
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    Performance
    The UK Short Term Accommodation Association has partnered with STR to measure the performance of serviced apartments, short-term rental accommodations and hotels.
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    Covid-19
    The Asia Pacific hotel industry has reported continued performance improvement from Covid-19 low points thanks to strong domestic demand and holidays.