Julie Rey-Gore and Katherine Doggrell take a look back at the Enterprise Greece Roundtable, hosted by Enterprise Greece, which highlighted the country's growing importance as an investor target, looking to upgrade its hotel and resort stock and become a leading luxury destination.
The sector may not see as much distress as perhaps previously feared. Greece, a country where tourism is such a large part of their GDP, realise what they have got and are seeking to protect it.
Katherine catches up with this week's guest Dimitris Manikis, President at Wyndham Hotels & Resorts, who describes Wyndham's year so far as "navigating the storm and rebounding strongly". There is evidence of people developing again and looking at brands again despite the pandemic. Manikis describes how "the customer knows your brand better than anyone else". They are developing their loyalty programme and looking to open up more of their budget brands.
Dimitris describes the future of hospitality to include less travel but for longer periods of time with a rise in destinations competing for the same travellers. But the main thing is that people are very eager to travel in this resilient business of hospitality. People will realise that holidays and travel are a key part of our lives.
Airbnb have released their IPO and Katherine and Julie dive into the findings, with a staggering 327 million nights in 2019 and Katherine asks is that a threat to the hotel sector?
This is where the "bleisure" trend comes in, looking again to Wyndham who have recently launched Wyndhham Direct which focuses on the smaller corporate companies.
Lots to take in from this week's interviews, don't miss out!