SH Hotels and Resorts and Boscalt Hospitality have agreed a deal to rebrand the Hotel Majestic in Rome under the Baccarat name.
Opening in late 2025 following a complete restoration, the refurbished property will have 83 rooms and suites, three dining rooms and a main restaurant featuring a terrace with views across Via Veneto.
The Rome property will be the second Baccarat branded hotel after the Baccarat Hotel New York, launched in 2015 in New York, the first hotel and global flagship for the more than 250-year-old Baccarat crystal brand.
The Edmond de Rothschild owned Boscalt Hospitality bought the property for an undisclosed amount earlier this year.
SH Hotels and Resorts is the hotel brand management company founded by Barry Sternlicht, chairman and CEO of Starwood Capital Group.
What they said
Barry Sternlicht, chairman of SH Hotels and Resorts, said: "We are pleased to partner with Boscalt Hospitality, a member of the Edmond de Rothschild Private Equity Partnership, to bring the Baccarat brand to Rome, which will forever be the Eternal City for the world's most sophisticated explorers and travelers. This dynamic modern metropolis is not just one of the most cherished travel destinations in the world, but it has been a preeminent global political, artistic, spiritual, and cultural capital since the classical era. At Baccarat Hotel Rome, we will revive and restore the glamor and sophistication of an iconic luxury landmark by delivering a level of service and attention to detail that will delight guests and local residents alike."
Liza Masias, Boscalt Hospitality co-founder, said: "We are proud to collaborate with the dynamic design team at Baccarat in redefining and repositioning a historic property with a contemporary flair that pays respectful tribute to the cultural and artistic heritage of an ancient yet modern imperial city. We look forward to the property's transformation into an emblematic luxury hotel that resonates with and reflects the artistic, historical, and architectural treasures of Rome."
Jaume Tapies, Boscalt co-founder, said: "It is incredibly exciting to be introducing, together with SH Hotels & Resorts, the Baccarat brand to the ultimate urban experience of Rome. As we celebrate the restoration and preservation of the Hotel Majestic's iconic legacy as the preeminent hub of the fashionable Via Veneto, we're proud to pay tribute to the remarkable resiliency of one of Europe's most sought-after destinations. In the coming years, we expect that timeless allure to grow."