Hyatt Hotels has signed a "collaboration agreement" with Germany’s Lindner Hotels that will see more than 30 hotels across seven European countries join its portfolio – most under the JdV by Hyatt brand.
Lindner Hotels AG is a German family-owned hospitality company founded in 1973 by architect Otto Lindner. It operates a variety of properties under the Lindner Hotels & Resorts and the me and all hotels brands in cities across Germany and in Central and Eastern Europe.
The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg with a total addition of an estimated 5,500 rooms.
Hospitality Insights understands that Hyatt will invest some money to revamp certain properties – but the exact figures will not be made public.
The central European market is attracting a lot of interest from the big US hotel brands. In September Wyndham bought Vienna House for £44 million.
What they said
Mark Hoplamazian, CEO of Hyatt, said: “We are thrilled to continue Hyatt's asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner. The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”
Arno Schwalie, CEO of Linder, said: “We are delighted to have such a strong international brand by our side in Hyatt, with our shared focus on high quality and a holistic approach to hospitality. This type of collaboration is truly unique in the German market. As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”