IHG Hotels & Resorts has signed a multi-property development agreement with Grape Hospitality for five conversion properties in European destinations.
The five properties include voco Madrid Centre Retiro – a market debut for the voco brand in Spain; three Hotel Indigo properties in Florence, Italy; Bordeaux, France; and Barcelona, Spain, respectively, and Crowne Plaza Madrid Centre Retiro.
Grape Hospitality was created when Eurazeo bought a portfolio of 85 budget and mid-range hotels from Accor back in 2016.
What they said
Willemijn Geels, VP development Europe at IHG Hotels & Resorts, said: “We are delighted to be partnering with Grape Hospitality on such a strong collection of hotels across some of our key European markets of Spain, France and Italy. This partnership further highlights the strength of IHG’s much-loved brands and reputation, our desire to expand into new locations and our ongoing initiatives to improve the customer journey such as the recently enhanced IHG One Rewards programme.”
Frederic Josenhans, chairman of Grape Hospitality said: “Grape Hospitality continues its development in Europe with the acquisition of premium assets. We are delighted to work with IHG in addition to our brands, to create value and diversify our portfolio. With Indigo, voco hotels and Crowne Plaza, all strong brands in their segment, we will be able to develop our catering and MICE expertise and make each hotel a unique living space.”
The new hotel signings are as follows:
- Voco Madrid Centre Retiro
- Hotel Indigo Florence
- Hotel Indigo Bordeaux
- Hotel Indigo Barcelona Gran Via Plaza España
- Crowne Plaza Madrid Centre Retiro