Boutique hospitality group Sircle Collection is launching a new lifestyle hotel brand; Sircle Hotels, with the aim of using it to drive the global expansion.
The brand is debuting in London with Sircle London opening its doors in late autumn. Sircle Milan will follow in spring 2024. Sircle Hotels joins the Sircle Collection portfolio alongside Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre and private members’ club concept The Cover.
Sircle London will feature an 81-room hotel, The Cover members club, yoga studio and gym, outdoor botanical courtyard and Seven North restaurant.
Sircle Milan is a a restoration project in Milan’s Torre Velasca housing 72 penthouses, The Cover, and a spa and gym.
What they said
Liran Wizman founder of Sircle Collection, said: “We are absolutely thrilled to be expanding further into Europe, and at such a pivotal moment for Sircle Collection’s evolution. It’s always been a dream of ours to open a property in London, and offer something compelling and distinctive to the city, as well as introduce London to The Cover, our global member’s club. Likewise, the opening of Sircle Milan will add a new and exciting dynamic to the ever-evolving brand.”