Accor unveils new look Novotel designs

An image of one of the new Novotel designs by Sundukovy Sisters

Accor's midscale brand Novotel has unveiled four new design concepts.

Owners and franchisee partners will be able to choose and customize any of the options.

“Novotel has embraced a new vision in terms of hotel design,” Nadège Keryhuel, vice president, Novotel brand, said. 

“We are excited to work with four outstanding design teams, who will help us creatively transform our hotels through a set of distinct visions of modern, premium hospitality. Our goal is to achieve a signature hotel experience, without standardization, from check-in to check-out – a major evolution for the brand and a leading approach in the midscale segment.”

The new concepts come from the following companies: RF Studio, Metro, Sundukovy Sisters and Hypothesis.

Across Accor's Northern Europe region, more than 20 new look Novotel hotels are under development including Novotel Vladivostok which opened in June as one of the first openings to featuring the new Metro design. The new design pipeline includes six others in Russia, including Moscow and St Petersburg; two Sundukovy Sisters design concepts in the UK in Liverpool and Newcastle; two in the Ukraine and others planned across Northern Europe from Belgium to Kazakhstan.

“We pushed the boundaries to conceive modern, intuitive design ideas, where the way we organize the space, the decor and every single object or element serves a specific purpose. All the chosen designs responded to this request brilliantly, allowing us to re-interpret the way we design Novotel hotels around the world. We look forward to writing the next chapter in the brand's acclaimed success story and to taking Novotel to new heights in the years to come,” Damien Perrot, global senior vice president of design at Accor, said.