The DACH region of Germany, Austria and Switzerland has managed to recover its occupancy at a faster pace than most markets in Europe, according to STR.
The region has also seen rates remain steady.
In March and April because of government regulations, performance in the region dipped to an all-time low amid the pandemic. Hotels were not forced to close completely, however, and remained open for business travel as leisure tourism stalled. Germany’s occupancy fell to just 8.2%, while Switzerland and Austria dropped to 8.9% and 4.6%, respectively.
Average daily rate in Germany and Switzerland remained at a consistent level throughout the year. Germany went from €95.40 in January to €82.44 in May and €86.37 in August. On the contrary, Austria’s ADR showed a significant plunge in May (€78.54), showing a severe impact from no tourism in the country. However, Austria’s ADR has slowly increased, reaching €104.57 in August.
Even with travel slowing circa late August/beginning of September, markets like the North of Germany have shown resilience with positive pickup in occupancy (Aachen: 62.1%, Hamburg: 52.7%, Rostock: 82.7%). STR said: “It is sufficient to say that the business sector and domestic travel have kept the region’s performances from being damaged as much as expected.”