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Insight Comment |
Deutsche Hospitality is expanding the services it provides to hotel partners and investors in the areas of franchise, management and lease agreements.
The company has put together a new service concept - BE Deutsche Hospitality - containing a bundle of digital solutions covering three pillars: core services, booking services and supplementary selective service options.
It is available to all hotel segments, from luxury to economy. Partners can access the services of the programme either as a complete package or as modular solutions.
The fee model will comprise of three parts: a turnover-related core fee applies to use of the brand and to the standard services associated with marketing and with hotel operations for the respective brands. The booking fee is only incurred if bookings are generated. Selective services are also only charged if actually used by the partner.
Deutsche Hospitality is based in Frankfurt and has eight brands in its portfolio, including Steigenberger Hotels & Resorts and the new Steigenberger Porsche Design Hotels .
What They Said
Marcus Bernhardt, CEO of Deutsche Hospitality, said: “Our ‘BE Deutsche Hospitality’ partner programme is an attractive opportunity for hoteliers, hotel operators, investors and individual companies in the hospitality sector to become part of our brand portfolio and to grow alongside us. This new programme represents the implementation of a fresh type of customer-oriented provision which encompasses all types of contracts. A focus is being placed on future franchisees by providing them with the chance to integrate into our network within a short space of time.”
Kai H. Gehrmann, vice president franchise, Deutsche Hospitality, said: “The programme comprises easily calculable structures and business solutions delivered from a single source and extending across sales, marketing and communications, IT, digital commerce, operations, procurement, human resources and controlling. Digital solutions are a particular area in which Deutsche Hospitality is using new technologies to create benefits for partners and franchisees.”