Fiona Adams, Co-Founder of The Know
Fiona Adams, Co-founder, The Know speaks to Emily Newman, Content & Communication Manager at Questex Hospitality Group about the importance of guest in-sight and feedback for hotel owners and operators. We also discussed what “actional intelligence” is and how this becomes a worthwhile source of information for hoteliers and allows them to address guests concerns and implement practical changes for a better guest experience. Finally, we spoke about the quest for personalisation and how this can be better achieved by understanding what the purpose of a guests stay is.