Hotel owners, managers and operators have plenty to think about during this period of great uncertainty and poor visibility. To what extent can technology help with their decision-making? Do the advances made in technology over the last ten to twenty years make coping with this crisis different?
Optimists predict a V-shaped rebound. The gloomier forecast is a longer global recession. Whatever happens, hoteliers can use the situation to re-evaluate their businesses and make plans to come out the other side fitter and stronger.