A Hyatt affiliate has entered into six new management and franchise agreements for hotels in Europe across
The announcement builds on the company's growth strategy to significantly expand its brand portfolio in Europe by the end of 2023 – the six new executed agreements are expected to increase Hyatt’s brand presence in France, Germany, Italy, Spain, and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is expected to expand Hyatt’s European brand footprint by 60 percent.
“The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years,” said Felicity Black-Roberts, Hyatt’s vice president development, Europe.
“Confidence in the hospitality sector remains high among investors, and we are delighted to collaborate with leading owners and operators who recognize the value and profitability of Hyatt’s entire brand portfolio, with an emphasis on Hyatt’s independent collections, including The Unbound Collection by Hyatt and JdV by Hyatt brands, and lifestyle brands, including Hyatt Centric. With these new deals, we are asserting our expertise in leisure destinations, reinforcing that Hyatt’s brands continue to resonate and cater to leisure travelers.”
The six hotels are:
The Unbound Collection by Hyatt
- The Unbound Collection by Hyatt hotel in Crans-Montana, Switzerland
- ll Tornabuoni Hotel in Florence, Italy
JdV by Hyatt
- The Tribune Hotel in Rome, Italy
- A JdV by Hyatt hotel in Bordeaux, France
Hyatt Centric
- Hyatt Centric Altstadt Hamburg in Hamburg, Germany
Hyatt Regency
- Hyatt Regency Madrid Residence s in Madrid, Spain