IHG has launched its first flagship store as part of its partnership with Ctrip, which will allow booking and for users to sign up to IHG’s loyalty programme.
IHG said that the May Day holiday has brought a “significant rise” in hotel bookings in the domestic market, where people favoured short trips to neighbouring cities or the countryside.
Jolyon Bulley, CEO, IHG Greater China, said: “The partnership between two top players in the travel industry shows positive signs of lodging demand recovery in China post Covid-19. Over our 36 years of operation in China, we have and will continue to build an ‘in China for China’ business, focused on evolving Chinese consumer expectations. We are looking forward to better leveraging the resources from both sides, providing more guests with convenient booking experience, a richer range of benefits as well as our True Hospitality.”
CEO of accommodation business, Trip.com Group Ray Chen said: “We are delighted to work with IHG, as part of this win-win collaboration further enriching the travel experience for our customers. This partnership also reflects our continuous efforts to deliver a pleasant, seamless and efficient travel experience.”