Innovating, rebuilding & reshaping the industry: Q&A with Accor's Duncan O'Rourke

In Focus Podcast with Duncan O'Rourke

In this podcast we arejoined by Accor's CEO Northern Europe, Duncan O'Rourke, to discuss how the hotel company has seen strong growth in the luxury market, a sector O'Rourke is very familiar with having worked with Kempinski Hotels previous to Accor, where he oversaw the worldwide operations for their luxury brands.  

O 'Rourke said focusing on the lifestyle segment, which has energised the Accor brand, is a strategy which has paid off throughout the pandemic as brands such as Wojo offered smart flexible working spaces as well as a diverse portfolio of extended stay and branded residential offerings. 

O'Rourke discusses how Accor continue to drive innovation and growth, rebuilding and reshaping the industry.