In this podcast we arejoined by Accor's CEO Northern Europe, Duncan O'Rourke, to discuss how the hotel company has seen strong growth in the luxury market, a sector O'Rourke is very familiar with having worked with Kempinski Hotels previous to Accor, where he oversaw the worldwide operations for their luxury brands.
O 'Rourke said focusing on the lifestyle segment, which has energised the Accor brand, is a strategy which has paid off throughout the pandemic as brands such as Wojo offered smart flexible working spaces as well as a diverse portfolio of extended stay and branded residential offerings.
O'Rourke discusses how Accor continue to drive innovation and growth, rebuilding and reshaping the industry.