Marriott International has signed an agreement with Grupo Hoteles Panamericano to bring the Sheraton Hotels brand to Bariloche in the Argentinean Andes.
The signing marks the first hotel for the company in the region.
Slated to debut in January 2022, the property is expected to feature 161 rooms after undergoing an extensive conversion.
Bariloche is renowned for skiing, trekking and mountaineering and is the most visited resort town in Argentinean Patagonia attracting two million visitors annually.
“We are thrilled to expand our portfolio to Patagonia- one of the most beautiful regions in Argentina,” said Laurent de Kousemaeker, CDO, Caribbean & Latin America, Marriott International. “This signing further strengthens our strategic collaboration with Gotel Hotel Management to bring more choice to consumers in the Southern Cone.”
Sheraton Bariloche will be managed by Gotel Hotel Management under a franchise agreement. The Argentinean company was created to strategically collaborate with Marriott International to further expand the presence of Marriott brands in Argentina, Uruguay and Paraguay.