OTAs snap back on growth

Marriott

Travellers were 57% more likely to book a hotel via an OTA than before the pandemic, according to research from Expedia Group.

The OTA’s comments came as reliance on the domestic leisure market continued and hotels sought to avoid a race to the rate bottom.

Expedia Group, in partnership with, BVA BDRC, looked at travel in the US and reported that 69% booked through an OTA to get the best rate, while 40% booked to get the best room and 35% to compare properties in one location.

Mid-market an

Nothing like a good cliffhanger… care to see how the story ends?

Subscribe today for unlimited access to Hospitality Insights.