Primonial creates pan-European brand

Facade of the Parisian freestone building
Facade of the Parisian freestone building. (legna69/Getty Images)

The Primonial Group has launched a pan-European real estate platform, Primonial REIM, established with the ambition of becoming a leader in the asset management sector. 

Primonial REIM becomes the new name of the European real estate platform, grouping together the four management companies of the Group: Primonial REIM France; Primonial REIM Germany; Primonial REIM Luxembourg; and Primonial REIM Italy. 

The idea behind the new identity is to allow the business to develop internationally by pooling skills and creating greater cross-functionality within the different national entities.

Primonial REIM already represents €30 billion in assets under management with a portfolio that spans nine European countries and offices in France, Germany, Luxembourg and Italy.

 “With the creation of our pan-European real estate platform under a single brand, we are taking a new step forward to accelerate our development for the benefit of our clients,” Laurent Fléchet, Chairman of Primonial REIM said.

“By bringing all four companies under one banner, investors, whether local or international, will have access to new real estate opportunities in Europe, by drawing on the expertise of local teams that share the same values and the same demand for quality in real estate acquisitions and in asset management.”

Primonial’s real estate activities began in France through the Primonial REIM management company, which was founded in 2011, and later in Europe with the acquisition of AviaRent management company in Germany in 2017, the establishment of the Primonial Luxembourg management company in 2018 and most recently, the creation of Primonial Italy in 2020.