Radisson launches conversion brand

Radisson

Radisson Hotel Group has launched Radisson Individuals, giving independent hotels and small chains access to the group’s platform.

Radisson Individuals member hotels will also have the opportunity to become part of Radisson Rewards, the global guest reward programme.

Federico J. González, CEO, Radisson Hotel Group said, “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognised as one of the top three hotel companies in the world and the brand of choice for owners, guests and talent. We created Radisson Individuals in response to the evolving demands of the modern market.

“Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands in the future. The new brand is also a strong proposition for local and regional hotel brands seeking to explore additional distribution channels and co-branding options.”

Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters: health and safety compliance, online rating, fire compliance, and their ability to connect to the Group’s main operating systems. Hotels will receive training on the Group’s “Yes I Can!” service philosophy and achieve above 80% Guest Review Index score, to ensure that “Every Moment Matters” and that every guest experience pillar is achieved