Ruby Hotels is planning to open a 150-room hotel and 1,700 m2 of co-working space in Stuttgart’s Gerber shopping centre in 2023.
The property will take the group to 10 hotels in Germany as it targets 17 sites by 2023.
Guest rooms will range in size from ‘Nest’ rooms (14-15 m²) to ‘Loft’ rooms (21-23 m²), with the property also housing a 24-hour bar and a library. All guest rooms will have soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
Michael Struck, CEO & founder, Ruby Group, said: “As a conversion of former retail space right in the heart of the city, the Gerber project represents a ground-breaking milestone for us. We have created completely new room types for this project, adapted to the challenging floor layouts. The excellent location, high ceilings and unusual style of the building are a perfect match for our lean luxury philosophy and the project therefore represents an attractive new addition to the Stuttgart hotel market.”
Klaus Betz, head of real estate, Württembergische Lebensversicherung, which owns the mall, said: “We are delighted that the Gerber shopping mall is increasingly turning into a mixed-use development and indeed is being perceived as such. This is where an attractive building offering local amenities such as retail units and restaurants focusing on quality and sustainability, also accommodates office space and a hotel development. The fact that we were able to acquire Ruby is an important milestone in Gerber’s strategic development and a sensible addition to our overall concept. This project means that we are combining more than six types of use in one development which complies with ‘The City of Short Distances’ concept.”