Steigenberger Hotels & Resorts has joined forces with Porsche Design Group to create a new luxury lifestyle hotel brand.
The pair plan to launch Steigenberger Porsche Design Hotels in selected international locations in the future.
Steigenberger Hotels & Resorts is part of Deutsche Hospitality and Porsche Design Group is a subsidiary of carmaker Porsche.
“Our two companies unite the very best of both worlds,” Marcus Bernhardt CEO of Steigenberger Hotels AG/Deutsche Hospitality, said.
“Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.”