Turning Midas at Travelodge


The story of Travelodge follows the pattern of the classical myths. David against Goliath. The Trials of Hercules. Sisyphus rolling the rock up the mountain. A group of owners who have banded together to fight the big guys, take on the struggle. The brands who want them cut from the same cloth - or so they would have you believe.

At the core of the tale are owners feeling they have been consummately done over and now have a chance to do back. Whether or not Travelodge has maligned its owners is

Nothing like a good cliffhanger… care to see how the story ends?

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