The WTTC said that it had seen the number of destinations adopting its global safety and hygiene stamp growing at a “rapid pace”.
Endorsements had come from destinations around the world, including Turkey, Bulgaria, Jamaica, Mauritius, and Portugal.
WTTC designed the Safe Travels stamp to enable travellers to identify destinations and businesses around the world which adopted its health and hygiene global standardised protocols.
Gloria Guevara, WTTC president & CEO, said: “The number of global destinations adopting our private sector protocols is growing at a rapid pace and it’s hugely gratifying and shows the success and importance of the WTTC Safe Travels stamp.
“The stamp is vital to re-establish worldwide consumer confidence in Travel & Tourism and so travellers can be sure that enhanced standards of hygiene are in place for them to be able to travel safely.
“As WTTC health and hygiene protocols, affecting hotels, restaurants, airports, cruise lines, tour operators, restaurants, outdoor shopping and transportation are implemented, so the list of destinations recognising the new stamp also continues to grow.
“We thank these destination countries and cities for stepping forward to help ensure the speedy recovery of the Travel & Tourism sector and look forward to welcoming more destinations in the days and weeks ahead as our desire to travel continues to revive.”
Almudena Maíllo, councillor for Tourism, Madrid City Hall said: "In the city of Madrid, we are fully committed with the health, safety and security of our visitors. In the evolution we are leading for tourism recovery, it is crucial that our industry implement measures and protocols to regain confidence in travel. We support and applaud this WTTC Safe Travels initiative, as it matches the needs of travellers and the tourism sector, with clear safety and health recommendations, allowing businesses to easily provide their clients a visual identification that the Safe Travels protocols are being implemented."