Wyndham signs global agreement with Chinese online travel giant

wyndham and trip.com

Insight Comment
China remains a major area of growth for the big branded hotel companies and in many ways it makes more sense to leverage the strength of a local player rather than embarking on a solo campaign.

Chinese online travel giant Trip.com Group, has signed a strategic global agreement with Wyndham Hotels & Resorts.

This agreement builds the existing relationship through corporate travel partnerships as well as a host of distribution campaigns.

Through the expanded deal the pair will further strengthen their strategic alliance that will increase collaboration on travel marketing initiatives and an array of tactical campaigns, such as 618 Sales, Ctrip Member Day, 99 Hotel Festival and 1028 Trip.com Group Anniversary. 

What They Said

Joon Aun Ooi, president, Asia Pacific of Wyndham Hotels & Resorts said: "We are excited to expand our strategic relationship with Trip.com Group, a leading distribution partner. This strategic alliance is a key development that will enable our hotels to expand their global distribution capabilities, and provide them with innovative and interactive solutions to drive bookings, as we continue to serve millions of travellers on the road to recovery."

"We are ready to welcome back our guests to stay at hotels by Wyndham all over the world, while providing them with peace-of-mind through "Count on Us", our global health and safety program with elevated hygiene and cleanliness protocols. We look forward to building a strong and successful relationship with Trip.com Group as we work together to inspire confidence among our guests as they start to travel again."

Ray Chen, CEO of accommodation business at Trip.com Group said: "We are very excited about this strategic partnership with Wyndham Hotels & Resorts, the world's largest hotel franchising company. This agreement will enrich our accommodation inventory for travellers and ensure that we remain their go-to travel companion as regional and global travel recovers. Wyndham Hotels & Resorts has an extensive portfolio of hotels in key destinations that overlap with Trip.com Group's key markets in Asia Pacific and beyond. We look forward to a bright future with Wyndham Hotels & Resorts."

The agreement is a major milestone for both companies that cements its industry-leading coverage, reinforces their global digital distribution and marketing prowess. This will strengthen Trip.com Group and Wyndham Hotels & Resorts' alliance in Greater China to support the increasing demands from Chinese guests booking inbound, outbound and domestically, as the travel industry makes monumental steps towards recovery and reopening.