Yotel has added the former East London Hotel to its portfolio. The property will be re-branded as the Yotel London Shoreditch and open in April 2022.
The deal is the company’s fifth city centre hotel in the UK, the fourth franchise property, the second UK hotel conversion and the nineteenth hotel in operation globally.
The 161-room hotel, is located in East London, on Cambridge Heath Road. As part of the conversion, the property will receive a light refurbishment to incorporate Yotel's design and technology features. Guests will be able to check-in at self-service stations and use their mobile devices as SmartKeys.
The property is owned by Crestline Investors and Avelios Investors and will be run under franchise by Michels & Taylor.
What They Said
Hubert Viriot, CEO of Yotel, said: “Being able to secure two franchise deals in under three months is testament to the growing strength of the Yotel brand and its increased relevance in delivering low-touch high-tech hospitality experiences,”
“We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases Yotel’s continued sophistication in working with established hotel owners and investors.”
“As with Yotel Manchester, Yotel London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe whether through franchise or hotel management agreements. We are looking forward to emulating this strategy in other cities around the world.”