Accor is set to significantly grow its European footprint in the first half of 2024, adding 11 hotels to its Premium, Midscale and Economy division.
The hospitality group says it plans to build on its presence in the region – which includes around 3,000 premium, midscale & economy hotels across over 40 countries – through the addition of hotels in France, Italy, Poland, Georgia, Romania, Belgium, Germany, Latvia, Iceland and the UK.
Its pipeline includes 176-room Novotel Tbilisi Center and ibis Styles Batumi both in Georgia, 126-room Mercure Roma Cinecittà, 179-room Mövenpick Wroclaw in Poland and 227-key Novotel Hamburg Central Station. Accor will also open 65-room Maison Hamelin Hotel, the first hotel under the Handwritten Collection brand to open in Paris as well as 412-key TRIBE Manchester Airport, the second TRIBE property in the UK.
As at December 2023, Accor’s Premium, Midscale and Economy division had a development pipeline of more than 350 hotels in the combined Europe and North Africa region.
Separately, Accor said it’s also pursuing growth in the luxury and lifestyle segments, with key openings in 2024 to include Hyde London City, SLS Barcelona, The Hoxton Vienna, 25hours Hotel Paper Island in Copenhagen, Fairmont Golden Prague in the Czech Republic and Fairmont La Hacienda in Costa Del Sol, Spain.
What they said
Patrick Mendes, CEO, Premium, Midscale & Economy, Accor Europe & North Africa said: “Europe is the historical home of Accor and continues to offer exciting opportunities for the hospitality sector, and our growth strategy is fully aligned to cater to the evolving markets and travellers’ expectations. 2024 marks the first full year for Accor’s Premium, Midscale and Economy organisation, and we are looking forward to unlocking the full potential of this incredibly diverse region this year and well into the future.”
Philippe Bijaoui, chief development officer, Europe & North Africa for Accor’s Premium, Midscale and Economy added: “The growth of our Premium, Midscale and Economy portfolio is testament to the recognition and trust consistently shown by our guests and hotel partners in the region. This is just the beginning, and we remain committed to our expansion strategy with a clear roadmap to not only consolidate our presence but also explore more high-potential destinations where we know travellers want to be.”