Crimson Hotels has bought The Trafalgar St. James hotel in London from L+R Hotels.
The 131-room property is operated under a Curio Collection franchise with Hilton, and is subject to a long leasehold with the Crown Estate.
The price tag was more than £130 million, according to React News.
The hotel has several food and beverage outlets, including a rooftop bar with unparalleled views. A new third-party lease has been signed for a restaurant on the ground floor, which will be operated by an Asian restaurant group.
JLL’s Hotels and Hospitality team represented L+R Hotels on the sale.
What they said
Aly Kassam, CEO at Crimson Hotels said: “We are delighted to have acquired The Trafalgar St. James, allowing us to further expand our portfolio and solidify our presence in London. The hotel will complement our existing portfolio and strengthens our ongoing relationship with Hilton.”
Neil Kirk, COO at L+R Hotels said: “The Curio Trafalgar Square, led by an outstanding team, has performed magnificently over the last year despite all the legacy challenges from the pandemic. We are sorry to see the hotel leave L+R Hotels, but we received a compelling proposal from a buyer who performed as they said they would, and who will have the opportunity to take the performance to the next level.”