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Amplify & simplify: Wyndham's Dimitris Manikis talks brand standards and their position in the UK

Dimitris Manikis, President and Managing Director EMEA region for Wyndham Hotels & Resorts, joined the Hospitality Insights team ahead of The Annual Hotel Conference in Manchester 3rd and 4th October, to discuss the flexibility of the group's brand standards, where they see opportunities in the UK, and how the challenges in the industry are shaping Wyndham's strategy. 

"You have to evolve with a business, you have to evolve consumers, consumers two and a half years ago are different than today. Right?" said Dimitris.

He added that "Brand standards are there to guide us, you need to be flexible, and you need to understand the landscape, because the landscape is changing. So in order to evolve and have a piece of the future, you need to be part of the (an) evolution."

Ever the candid interviewee, he said "Do we have all the answers? Not really, but you know, what? We are having very open conversations. So that is very healthy."

Dimitris will join the session "Succeeding when nothing is normal", Monday 3rd October 3:50pm on the Vision Stage. 

If you haven't registered yet, there is still time.