Federico González, CEO of Radisson Hotel Group joined the Hospitality Insights team at IHIF 2022 to discuss the industry's labour shortage, the power of soft brands and where growth is likely to come from in the coming years.
Radisson as a company has been on quite a journey over the last couple of years. The company was bought by China's Jin Jiang in 2018. Then the company which had historically operated as two separate divisions, one focussed on the Americas and one on the rest of the world, was formerly split in two because of concerns over data sharing with state-owned Jin Jiang by the US government. Then last month it was announced that Choice Hotels would be acquiring Radisson Hotel Group Americas.
Speaking before the acquisition was announced González explained his expansion strategy for the company.
"I would say today, I think we have, you know all the range of brands, first from economy, to midscale, to luxury. And then from a product point of view, we have from meeting and events to the normal hotels, to serviced apartments, we have launched resorts, with very good success..." he said
"And I think [...] we have all the footprint we need to have the growth, I think we are fine as we are."
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