Larry Cuculic, CEO of Best Western Hotels and Resorts joined the Hospitality Insights team at IHIF 2022 to discuss his new role, his priorities for the business and how he plans to use the new Vib brand to add scale.
Cuculic is relatively new to the position having only taken over from long-serving David Kong at the end of last year,
Best Western is often talked abut in the same way as Marriott and Hilton but it is run using a very different membership model.
“I think that you can never forget that in our organization our members really are our focus. We have to meet guest expectations that goes without saying, but we don't have shareholders, we have hoteliers that really can set the direction of our brand. And so it's very important for me in this role to be a communicator, a listener and make sure that I understand what their expectations are just like they're expected to meet the expectations of guest," Cuculic said.
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